At the start was… the harmony of Yin and Yang!
At the origin of Lima there were two men who met and inspired each other: Pierre Gevaert, Lima’s Belgian founder, and Georges Ohsawa; the Japanese founder of Macrobiotics. Georges believed in the philosophy of Yin and Yang which is based on one main principle: the harmony between opposing yet complementary elements. He wanted to apply this principle to everything and especially to nutrition.
Inspired by Georges’ ideas, Pierre decided in 1957 to create a brand of natural, plant-based products. And Lima was born, named after Georges’ wife. Soon after, the first Lima products were launched. Delicious, healthy, and inspired by Japan, our Yannoh, our Tamari, our Tahin or our grain cakes quickly became iconic. They were followed by many others. Like the first rice drink in Europe in 1991 called Rev’Riz, “Dream Rice” in French. The dream keeps going: the Harmony of Yin and Yang is still at the heart of Lima.
Discover our history
Some key events..
Creation of Lima by Pierre Gevaert.
1958 - 1961
Launches of our first Japanese iconic products:
• Miso, Tamari, Tahin, Yannoh, Gomasio
• Rice cakes
• Soya drink
Launch of our original Muesli.
The Lima Expert Lab sets out quality specifications which are the basis for the first EU organic regulation.
Launch of the first rice drink in Europe. A revolution for lactose intolerant people.
Launch of our Tamari less salt, the first salt-reduced Tamari.
We moved into a new building with a carbon neutral footprint.
The packaging of our rice and our tea are now home compostable.
Our packaging changed and adopt the colors of the Land of Lima.
Our Yannoh filter 500g, 1kg and our Cicorei 500g and 250g are now in a eco-friendly packaging.